TV commercials these days are either attention-deficit kaleidoscopes of colorful images, or stupid, campy, cliché-infested garbage heaps of sarcastic “wit.” Not long ago, though, I was wandering through the swampy, brambly depths of the Internet, and bumped into the best commercial that has ever been made. It must be at least thirty or forty years old, and in terms of cleverness, it can easily kick the ass of any modern ad. It’s a commercial for prunes of all things, but it’s clever and effective, and features Ray Bradbury, a celebrity that I actually give a damn about (who, incidentally, turned 88 today). If more ads were like this, I wouldn’t be the hateful, cynical nihilist that I am today. Here, have a look.
